Saturday, September 27, 2014

Change in Sponsor

This year, Sage Creek High School has resigned in its athletic partnership with Nike and has elected to enter into a new contract with Under Armour.


In doing this, Sage Creek Athletes are highly requested, not forced, to wear and use attire and equipment only displaying Under Armour brands. For a large portion of students at Sage Creek, this presents an inconvenience because many students are either particularly fond of Nike or elect to wear it because it is simply just a very popular, therefore it is the only sports brand they use.


As a result of this, the switch to Under Armour has left many students feeling agitated because normally while participating in athletic activities and games they would wear Nike attire, now they are requested to wear only Under Armour.


On the contrary though, Under Armour is highly respected by millions worldwide just as much as Nike. Professional Athletes like US Olympic swimmer Michael Phelps, basketball superstar Brandon Jennings, and NFL champion Tom Brady, all utilize equipment and clothing sporting Under Armour brands.

So, what do readers think? Specifically students attending Sage Creek High School; will students embrace the change in athletic sponsors or abhor it?

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